Fitness Coaching Platform Design

Fitness Coaching Platform Design

Project overview

The design project involves creating a new website for a fitness and online coaching service from the ground up. The primary goal is to develop an attractive and user-friendly online platform that effectively highlights the service’s fitness programs, coaching expertise, and health philosophy. This initiative seeks to bridge the gap between the service and potential clients by providing a comprehensive, engaging, and easy-to-navigate digital space. The website will highlight the service’s commitment to personalized fitness solutions, featuring detailed program descriptions, success stories, and resources for achieving health and wellness goals. The design will focus on clarity, motivation, and interaction, encouraging site visitors to explore the coaching services, sign up for programs, or engage with wellness content, fostering a community of health-conscious individuals.

My role
UX/UI designer, UX researcher.
Performing interviews, creating paper and digital wireframes, developing both low and high-fidelity prototypes, executing usability studies, ensuring accessibility considerations, and iterating on designs.

Designed pages

Swipe to see more
Home page Angle
Programs page Angle
About me page Angle
Account page Angle
Training program page Angle
Gives the overview of everything this website can offer.
The list of offered training programs.
Allows to get more info about the coach.
Presents the list of training programs a user has.
Shows the current progress of your trainings and the list of workouts.

Design process

User research: summary
For the fitness and online coaching website design, I conducted extensive user research to understand the specific needs of potential clients and fitness enthusiasts. This process included interviews with current and prospective clients, fitness professionals, and wellness coaches, along with the analysis of user engagement metrics to create a wide range of user personas. The research highlighted the importance of a platform that is both educational and straightforward to use, focusing on the delivery of fitness and wellness programs. These insights were instrumental in designing a website that emphasizes easy navigation and clear communication, showcasing detailed descriptions of fitness programs, client testimonials, and resources on health and wellness practices. The resulting website is a space that not only presents the fitness and coaching services but also educates and builds a community around fitness and health, reflecting the goals and interests of users fundamental to the service’s mission.
Design strategy: addressing pain points

In designing the new fitness and online coaching website, my task was to evolve a conventional, perhaps dated web presence into a modern, interactive online platform for fitness solutions. The aim was to infuse the site with vibrancy and motivational energy that appeals to a diverse audience, including busy parents like Laura. I meticulously mapped out the user journey, identifying key points where engaging and educational content could be introduced to demystify fitness routines and nutritional information. My focus was on creating an intuitive and inspiring experience for visitors looking to integrate fitness into their varied lifestyles, ensuring the website acts as a bridge between expert fitness coaching and individuals striving for a healthier life.

Starting the design
During the development of the fitness and online coaching website, I integrated essential feedback from initial user testing phases. This input was crucial for fine-tuning the website’s interface to dramatically increase user engagement. I placed particular focus on simplifying the navigation and presenting the available fitness programs and coaching services in a clear manner. The goal was to facilitate the user’s search process, enabling busy individuals and parents like Laura to quickly find the fitness solutions they need, thereby improving the site’s overall usability and experience.

Laying out the content

In crafting the content architecture for the new fitness and online coaching website, I began with detailed wireframing to methodically organize the content into user-focused sections. The primary aim was twofold: first, to align with the company’s goals of engaging users with interactive features like workout customizers, progress trackers, and direct coaching channels; and second, to meet user needs by providing straightforward, accessible information on how the company’s fitness programs can enhance their personal health journey. This intentional layout was designed to foster a user-friendly environment, enabling individuals to easily navigate and interact with the site, thus connecting them seamlessly with the fitness solutions that suit their lifestyles and wellness objectives.

Ready for a design upgrade?

Let’s turn ideas into captivating designs!
Let’s chat

UI Design

For the fitness and online coaching website design, I opted for the Montserrat typeface from the Google Fonts library for both headings and body text. This selection was influenced by the font’s balance between contemporary style and functional readability, which mirrors the vitality and clarity important in a fitness context. Montserrat, with its sleek and geometric sans-serif appearance, exudes a modern and approachable vibe, aligning seamlessly with a platform dedicated to health and wellness. Its excellent readability across various devices and screen sizes ensures that all content, from workout instructions to health tips, is accessible and engaging for users. The typeface’s polished and clean aesthetic enhances the site’s navigability, supporting our goal of creating an inviting and user-centric experience for individuals seeking to improve their fitness journey.

Fitness Coaching Platform Design

Final look

Here are the final designs for the webpages, after applying the visual identity.

Try Figma prototype

“Working with Alesia on the fitness and online coaching website development was a game-changer! Alesia brought a deep comprehension of our specific needs in the health and wellness sector, adeptly converting our vision for interactive and personalized fitness into a user-friendly and inviting online experience. Her dedication to excellence was apparent in every element of the site, from the crisp program outlines to the intuitive navigation that helps users easily find the right fitness path. I am thoroughly pleased with the result and wholeheartedly recommend Alesia to any enterprise in search of a passionate and skilled UX/UI designer who can make a significant difference.”
Alexander B.

Results and future steps

Since the launch of our fitness and online coaching website, we’ve received an incredible response from our clients. The improved user experience and the vibrant, motivational design elements have been particularly well-received. Moving ahead, we are committed to ongoing collection and analysis of user data and feedback, guiding the continuous enhancement of our website. This dedication to improvement will allow us to keep pace with our clients’ changing fitness needs and expectations, ensuring we stay at the cutting edge of the health and wellness sector. Our goal is to maintain our platform as the top choice for individuals seeking comprehensive and innovative fitness programs, mirroring the latest trends and standards in the realm of online health and fitness services.


The unveiling of our new website for fitness and online coaching has transformed into an energetic and inviting platform. This comprehensive design has greatly enhanced the site’s visual appeal and usability, making it significantly more intuitive and accessible for users. The design thoughtfully incorporates elements that convey the vitality and effectiveness of our fitness programs, highlighting the positive changes that come with a committed fitness regimen. The outcome is a more stimulating and interactive experience that meets the needs of our health-conscious audience while advancing our mission in the bustling health and wellness industry.

Contact me

    By clicking on the button, I agree to the privacy policy

    Hi 👋. Nice to meet you!
    Close icon