Alesia Tula


As an experienced UX/UI designer with over 5 years of industry experience, I have a deep understanding of user-centered design principles and a proven track record of creating engaging, user-friendly digital products that meet business objectives. I am passionate about creating intuitive and visually appealing designs that enhance the user experience, and I am committed to staying up-to-date with emerging design trends and technologies. As a collaborative team player with strong communication skills, I am able to work effectively with stakeholders, developers, and other designers to ensure that the final product meets everyone’s needs.


UI/UX Designer
Fidelity Canada / Contract · Toronto, ON
Aug 2022
Apr 2024
  • Responsibility Produce compelling user-focused designs across several products including B2B and B2C applications.
  • Responsibility Collaborate closely with the design team, product leads and core project team members to create an enhanced user experience.
  • Responsibility Gather design requirements, conduct research, and consolidate input from multiple stakeholders to get a clear understanding of both business goals and user needs.
  • Responsibility Contribute to the design process from start to finish, including sketching, journey mapping, site mapping, wireframing, creation of high-fidelity mock-ups, prototyping and user testing.
  • Responsibility Help maintain and drive the company’s visual design identity by contributing to and maintaining style guides, libraries, and processes.
  • Responsibility Contribute to conversations and direction of the product roadmap and strategy.
UX/UI Designer
Freelance / Contract · Upwork, etc. (Worldwide)
Sept 2021
Aug 2022
  • Responsibility Study design briefs and determine the requirements of the clients.
  • Responsibility Empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs.
  • Responsibility Planning research studies, conducting interviews and usability studies, and synthesizing research results.
  • Responsibility Apply foundational UX concepts, like user-centered design, accessibility, and equity-focused design
  • Responsibility UI: typography, colors (typography and colour theory), and images.
  • Responsibility Testing graphics, and UI across various devices like mobile, tablet, or PC.
  • Responsibility Ensure final graphics and layouts are visually appealing and on-brand.
  • Responsibility Manage early concept stages for ideation and development of websites and app interfaces.
  • Responsibility Produce deliverables such as wireframes, storyboards, sitemaps, and visual concepts.
  • Responsibility Research, define user goals and challenges for best development results. Using best user-centred design practices.
  • Responsibility Visualization for complex data systems.
UX/UI Designer
Web-Sci Digital Marketing · Toronto, ON
Feb 2019
Sept 2021
  • Responsibility Conduct thorough analysis of design briefs to identify client requirements.
  • Responsibility Utilize empathy to understand user needs, identify pain points, and generate innovative solutions.
  • Responsibility Develop wireframes and prototypes to test and iterate on designs.
  • Responsibility Plan and conduct research studies, including interviews and usability testing, to gather user feedback and insights.
  • Responsibility Apply foundational UX principles, such as user-centered design, accessibility, and equity-focused design, to ensure designs meet the needs of all users.
  • Responsibility Utilize typography, color theory, and images to create visually appealing and effective UI designs.
  • Responsibility Test graphics and UI designs across multiple devices to ensure optimal user experience.
  • Responsibility Ensure final graphics and layouts align with brand guidelines and are visually engaging.
Graphic Designer
BeHappy2day · Chicago, USA
Jul 2016
Feb 2019
  • Responsibility Design a range of visual communication materials, including web pages, brochures, logos, signs, and advertisements, that meet client specifications and brand guidelines.
  • Responsibility Analyze design briefs to determine client requirements, project goals, and target audience.
  • Responsibility Use creative thinking and problem-solving skills to conceptualize visuals that effectively communicate key messages and convey desired emotions or ideas.
  • Responsibility Develop high-quality illustrations, logos, and other designs using a combination of software and hand-drawing techniques.
  • Responsibility Choose appropriate typefaces and fonts to improve the readability and aesthetic appeal of text and images.
  • Responsibility Collaborate with clients and team members to create drafts and prototypes for review, and make revisions based on feedback.
  • Responsibility Review final productions to ensure accuracy and quality, and to verify that they meet client specifications.
  • Responsibility Keep up-to-date with emerging design trends and technologies, and continuously refine skills and techniques to improve the quality of work.
  • Responsibility Manage time effectively, prioritize tasks, and meet deadlines for multiple projects simultaneously.
  • Responsibility Maintain organization and attention to detail throughout the design process, from concept to final product.

Alesia Tula


Google Certified UX designer: Certificate and Badge


  • User research
  • Information architecture
  • Wireframing
  • Prototyping
  • Interaction design
  • Visual design
  • Design systems
  • Collaboration
  • Problem-solving
  • Data analysis
  • Accessibility design
  • Project management and organization
  • Presentation and communication skills
  • Knowledge of UX/UI design principles and best practices
  • Understanding of user psychology and behavior
  • Knowledge of emerging technologies and design trends
  • Attention to detail and ability to deliver high-quality work on time


  • Figma
  • Sketch
  • Adobe XD
  • Adobe Photoshop
  • Adobe Illustrator
  • inVision
  • Zeplin


  • English
  • French

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